Social media research: A review |
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Authors: | ,
Junjie WU
,
Haoyan SUN
,
Yong TAN |
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Institution: | 1. School of Economics and Management, Beihang University, Beijing 100191, China 2. Michael G.Foster School of Business, University of Washington, Seattle, Washington 98195-3226, U.S.A. |
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Abstract: | Social media is fundamentally changing the way people communicate, consume and collaborate. It provides companies a new platform to interact with their customers. In academia, there is a surge in research efforts on understanding its effects. This paper aims to provide a review of current status of social media research. We discuss the specific domains in which the impacts of social media have been examined. A brief review of applicable research methodologies and approaches is also provided. |
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Keywords: | social media empirical models experimental methods analytical approaches predictive analytics |
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