| 浅议市场驱动型营销与驱动市场型营销——企业营销理念的变迁 |
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| 引用本文： | 连翠芬.浅议市场驱动型营销与驱动市场型营销——企业营销理念的变迁[J].科技情报开发与经济,2006,16(23):149-150. |
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| 作者姓名： | 连翠芬 |
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| 作者单位： | 山西大学,山西,太原,030006 |
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| 摘 要： | 市场营销观念是企业从事经营活动时所依据的指导思想和行为准则,是一定的社会经济发展的产物。探讨了市场驱动型营销与驱动市场型营销的区别,分析了驱动市场型营销的创新内容,指出了发展驱动市场型营销的必要性。
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| 关 键 词： | 市场驱动型营销 驱动市场型营销 营销理念 |
| 文章编号： | 1005-6033（2006）23-0149-02 |
| 收稿时间： | 2006-09-26 |
| 修稿时间： | 2006年9月26日 |
Discussion on the Market-driving-type Marketing and the Market-driven-type Marketing——The Transformation of Enterprise's Marketing Conception |
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| LIAN Cui-fen.Discussion on the Market-driving-type Marketing and the Market-driven-type Marketing——The Transformation of Enterprise''''s Marketing Conception[J].Sci-Tech Information Development & Economy,2006,16(23):149-150. |
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| Authors: | LIAN Cui-fen |
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| Institution: | LIAN Cui-fen |
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| Abstract: | The marketing conception,which is the guiding thought and conduct standard relied on by the enterprise in the operational activities,is the product of the development of certain social economy.This paper probes into the differences between the market-driving-type marketing and the market-driven-type marketing,analyzes on the innovative contents of the market-driven-type marketing,and points out the necessity of developing the market-driven-type marketing. |
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| Keywords: | market-driving-type marketing market-driven-type marketing marketing conception |
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