| "服务型教育体系"与广告专业教学模式创新探索 |
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| 引用本文： | 丁建辉,裘杰. "服务型教育体系"与广告专业教学模式创新探索[J]. 浙江万里学院学报, 2007, 20(4): 128-130 |
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| 作者姓名： | 丁建辉 裘杰 |
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| 作者单位： | 1. 浙江大学宁波理工学院,宁波,315100
2. 浙江万里学院,宁波,315100 |
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| 基金项目： | 浙江省宁波市教育科学规划项目 |
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| 摘 要： | 广告专业招生的激增给高校的广告教学、实践、就业等环节带来多方面的压力,众多高校的广告专业面临着广告教育的定位和品牌塑造的挑战。特别是独立本科学院,如何优化“服务型教育体系”,更好地为地方经济服务已成为热点问题。文章从“服务型教育体系”内涵和独立本科学院特点出发,在广告专业的课程设置、课堂教学方式、实验教学、实践基地建立等方面进行整理、剖析,挖掘了其具有实际价值,为独立本科学院培养广告人才提供坚实可佐证的教学模式。
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| 关 键 词： | 服务型教育体系 独立学院 " 1234" 定位 四课堂互动模式 |
| 文章编号： | 1671-2250（2007）04-0128-03 |
| 修稿时间： | 2007-01-24 |
The Service-oriented Education System and the Innovation of Advertisement Education in Universities |
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| DING Jian-hui,QIU Jie. The Service-oriented Education System and the Innovation of Advertisement Education in Universities[J]. Journal of Zhejiang Wanli University, 2007, 20(4): 128-130 |
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| Authors: | DING Jian-hui QIU Jie |
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| Affiliation: | 1.Ningbo Institute of Technology, Zhejiang University, Ningbo 315100; 2.Zhejiang Wanli University, Ningbo 315100 |
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| Abstract: | The considerable increase of the number of students in advertisement study added varied pressures on regular teaching,field prractice,and employment.Advertisement specialty in many colleges and universities,especially in independent colleges,meets with the challenges of repositioning and brand molding.The present service-oriented education system calls for the innovation of advertisement education in ways of self-improvement and serving the local economy.Based upon the characteristics of nowadays advertisement education,the writer puts forward some practical measures to renew the methodology to better cultivate the students. |
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