| 基于产品功能演化与创新的伯川德均衡模型 |
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| 引用本文： | 陈圻,王强.基于产品功能演化与创新的伯川德均衡模型[J].系统工程,2012(2):9-14. |
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| 作者姓名： | 陈圻 王强 |
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| 作者单位： | 南京航空航天大学 |
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| 基金项目： | 国家社会科学基金重点资助项目(11AGL001);教育部人文社会科学研究项目(08JA630038);国家自然科学基金资助项目(79860007) |
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| 摘 要： | 引入一种消费者效用函数,研究产品功能系统演化创新对于企业市场份额和利润的影响,建立通过产品功能系统构成演化开创战略性功能市场的伯川德均衡模型,揭示通过篮海战略进行功能创新开辟新市场的机制。结论显示产品功能构成是直接影响企业市场份额的重要因素;导出最优价格和利润,以及战略性功能市场规模;证明创造新的战略性功能市场能够避开"红海"竞争,增加盈利机会,提高企业竞争力。
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| 关 键 词： | 创新管理 产品功能创新 战略性功能市场 伯川德均衡 蓝海战略 |
A Bertrand Equilibrium Model Based on Evolvement and Innovation of Product Function |
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| CHEN Qi,WANG Qiang.A Bertrand Equilibrium Model Based on Evolvement and Innovation of Product Function[J].Systems Engineering,2012(2):9-14. |
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| Authors: | CHEN Qi WANG Qiang |
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| Institution: | (Nanjing University of Aeronautics and Astronautics,Nanjing 210016,China) |
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| Abstract: | This paper focuses on game model for Blue Ocean strategy.It introduces an utility model of structural evolvement of product function system,obtains optimal solutions to prices and profit,and establishes a system of "Blue Ocean" market through functional innovation.It demonstrates that the structure of product function has a significant influence on firms’ market share;that creating strategic functional market can avoid "Red Ocean" competition to certain extent and increase chances of making profit. |
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| Keywords: | Innovation Management Product Functionality Innovation Strategic Functional Market Bertrand Equilibrium Blue Ocean Strategy |
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