| 西南地区体育彩票消费市场的调查研究 |
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| 引用本文： | 李广学.西南地区体育彩票消费市场的调查研究[J].江汉大学学报(自然科学版),2009,37(1). |
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| 作者姓名： | 李广学 |
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| 作者单位： | 西华师范大学,体育学院,四川,南充,637002 |
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| 摘 要： | 通过问卷调查和访谈分别从投入因素(刺激因素)、内在因素、外在因素和产出因素(反应因素)这四大因素来研究西南地区体育彩票消费者购买行为的产生和变化,并对体育彩票消费群体的基本构成特征及其行为特征进行现状分析,得出影响体育彩票消费行为的制约因素;同时对西南地区体育彩票的市场现状和存在的不足进行了分析研究.
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| 关 键 词： | 体育彩票 消费市场 西南地区 |
Investigation of Sports Lottery Consumption Market in Southwest Region |
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| LI Guang-xue.Investigation of Sports Lottery Consumption Market in Southwest Region[J].Journal of Jianghan University:Natural Sciences,2009,37(1). |
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| Authors: | LI Guang-xue |
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| Abstract: | Based on the input(incentive),internal,external and output(response) factors,explores the formation and changes of sports lottery consumption in the southwest region by applying the methods of questionnaire and interview.Analyzes the consumers' characteristics of composition and behavior,obtains the factors restricting the consumption of the lottery.Proposes countermeasures and suggestions to solve the existing problems. |
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| Keywords: | sports lottery consumption market southwest region |
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