| 体育文化资源在体育赛事品牌建设中的价值研究 |
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| 引用本文： | 王智斌.体育文化资源在体育赛事品牌建设中的价值研究[J].韶关学院学报,2013,34(4):60-64. |
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| 作者姓名： | 王智斌 |
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| 作者单位： | 广东科学技术职业学院体育系,广东珠海,519090 |
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| 摘 要： | 在分析体育文化资源概念的基础上,阐述了目前我国体育赛事品牌建设的现状.从管理体制、市场环境、竞赛主体、经营主体4个方面分析了我国体育赛事品牌建设中存在的问题.结合国外优秀体育赛事品牌建设的成功经验,针对我国体育文化资源的具体内容,提出了开发相应的体育赛事产品,提升相应的体育赛事品牌形象的意见和建议.
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| 关 键 词： | 体育赛事 品牌建设 体育文化资源 开发 |
In the athletics game brand construction the research of the athletics cultural resources |
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| WANG Zhi-bin.In the athletics game brand construction the research of the athletics cultural resources[J].Journal of Shaoguan University(Social Science Edition),2013,34(4):60-64. |
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| Authors: | WANG Zhi-bin |
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| Institution: | WANG Zhi-bin (Physical Education Department Guangdong Institute of Science and Technology, Zhuhai 519090, Guangdong, China) |
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| Abstract: | This text, on the basis of defining sports culture resources and relevant concepts, has analyzed the question existing in the brand construction of competitive sports of our country from four respects of management system, market environment, contest subject, management mainstay. It combines the successful experience of the foreign outstanding competitive sports, develops the corresponding competitive sports products, and promotes the corresponding competitive sports brand image based on the concrete content of sports culture resources. |
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| Keywords: | competitive sports brand construction sports culture development |
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