从功能翻译理论分析广告的翻译误差

作为一种目的性非常强的跨文化交际行为,广告翻译受到越来越多的关注,其地位也越来越重要。本文根据功能翻译理论将广告翻译误差分为三类：语用上的翻译误差、文化上的翻译误差、语言上的翻译误差。然后试着结合功能翻译理论中的目的论对广告翻译误差进行分析,提出一些修改意见。

Analysis of Errors in Advertising Translation Based on Functional Translation Theory

As a way of cross-cultural communication with highly intended purpose,advertising translation has attracted increasing attention and played a more important role.This paper classifies advertising translation errors into three categories according to functional translation theory： pragmatic translation errors,cultural translation errors,linguistic translation errors.Then it attempts to analyze advertising translation errors on the basis of skopos theory and put up with its own revision.