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SWOT法在医药高职营销专业就业中的运用研究
引用本文:黄珂. SWOT法在医药高职营销专业就业中的运用研究[J]. 科技信息, 2012, 0(3): 382-383
作者姓名:黄珂
作者单位:辽宁卫生职业技术学院,辽宁沈阳110101
摘    要:据医药高职营销专业就业的现状,应用SWOT法分析其优势、劣势、机会和威胁。应充分发挥专业的品牌特色.设置的特色和人才培养模式的优势。完善课程设置,明确教学目标,加强就业的内部指导,克服就业过程中的不足和学校存在的劣势,为推动就业的完成做出贡献。

关 键 词:SWOT:医药营销:就业

SWOT Method Employed in the Pharmaceutical Marketing
HUANG Ke. SWOT Method Employed in the Pharmaceutical Marketing[J]. Science, 2012, 0(3): 382-383
Authors:HUANG Ke
Affiliation:HUANG Ke (Liaoning College of Health Vocational Technology, Shenyang Liaoning, 110101, China)
Abstract:According to vocational employment situation of pharmaceutical marketixag professionals,Analysis strengths and weaknesses as well as opportunities and threats it faces based on SWOT tools. We Should give full use of brand characteristics, professional settings Characteristics and training model Advantage. Try to improve the curriculum,define teaching objectives,Enhance students" employment guidance ,to overcome the deficiencies in the counse of employment and disadvantages of existing schools, to make great contribution to the completion of Pharmaceutical marketing employment.
Keywords:SWOT  Pharmaceutical marketing  Employment
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