文化产业市场体系培育研究——以福州市为例

福州市文化产业市场经过几年的培育,在市场主体、文化产品、文化服务、文化资本市场和文化要素市场等方面都取得长足的发展,文化产业市场体系逐步形成。但文化产业市场体系培育还存在市场主体竞争力不强,文化产品同质性较高,文化资本市场总体规模偏少,人才总量严重不足、人才结构不尽合理等问题。在此基础上,从强化大企业、龙头企业培育,打造文化产业市场主体的品牌;调整文化产品结构,强化文化品牌建设;优化投融资模式,调整资本市场增量;加强人才队伍建设,大力培育高端人才等这几个方面提出培育文化产业市场体系的对策。

Research on the Market System Cultivation of Cultural Industry

After years of cultivation, the cultural industry market of Fuzhou city has made considerable development in the market main body, cultural products, cultural services, cultural capital market and cultural element market, cultural industry market system has gradually formed. But the culture industry market system still exists some problems, mainly has reflected in the competitiveness of market main body is not strong, the homogeneity of cultural products is higher, the overall scale of cultural capital market is less, the serious shortage of talent, talent structure is not reasonable. On this basis, to cultivate the cultural industry market system, we should strengthen the cultivation of big and leading enterprises, build the brand of cultural industry market main body, adjust the cultural product structure, strengthen the culture brand construction, optimize the investment and financing mode, adjust the capital market increment, strengthen the construction of talent team, and cultivate high-end talent and other aspects.