| 基于体验价值的韶山红色旅游景区经营优化研究 |
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| 引用本文： | 龙祖坤,王微,贺伶利.基于体验价值的韶山红色旅游景区经营优化研究[J].邵阳高等专科学校学报,2014(4):64-68. |
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| 作者姓名： | 龙祖坤 王微 贺伶利 |
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| 作者单位： | 湘潭大学 旅游管理学院,湖南 湘潭411105 |
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| 基金项目： | 湖南省社会科学基金项目“基于体验价值的湖南红色旅游发展现状”（13JD51） |
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| 摘 要： | 近两年韶山旅游经济的增长速度变缓,究其原因,韶山景区现有游览项目多为观赏性项目,参与性项目的缺乏导致韶山景区红色旅游的发展遇到阻碍。通过在景区内进行实地调研、向游客发放问卷及口头采访等方式了解游客心中景区经营有所欠缺的地方进而改进,以满足大众的需求。
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| 关 键 词： | 体验价值 红色旅游 产品优化 |
Experience Value Based Research On Management Optimization of Shaoshan Red Tourism Scenic Area |
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| LONG Zu-kun,WANG Wei,HE Ling-li.Experience Value Based Research On Management Optimization of Shaoshan Red Tourism Scenic Area[J].Journal of Shaoyang College,2014(4):64-68. |
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| Authors: | LONG Zu-kun WANG Wei HE Ling-li |
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| Institution: | ( Tourism Management Institute, Xiangtan University, Xiangtan 411105, China) |
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| Abstract: | For the past two years, Shaoshan tourism economic growth speed is slow, and the reason may be most of Shaoshan scenic attractions are ornamental existing projects, and the lack of participation projects in shaoshan scenic spot has hampered the development of Red tourism.This article analyzes the problems of tourist scenic spot management through field investigation, scenic spot questionnaire and oral interview in order to improve the management and to meet the needs of the tourists. |
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| Keywords: | experience value red tourism product optimization |
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