网络信息受众碎片化研究

当前信息种类繁多,媒介形态丰富,受众增加迅速并逐步细化,人们生活中的任何时间段都有媒体参与。受众的注意力变成非常珍贵的资源,大众传媒不断演变成"碎片"。阐述了碎片化及受众碎片化的含义,分析了网络媒体受众的碎片化情况,探讨了网络媒体受众碎片化的影响和网络媒体受众碎片化的趋势。

Research on Fragmentation of Network Media Information Audience

There are many different kinds of information and rich media forms people＇ s live at present, the number of audience has increases rapidly and progressively refined, and the media is full of people＇ s live. The audience＇ s attention has become a precious resource, and the mass media has evolved into fragment. This paper expounds the connotation of the fragmentation and the fragmentation of audience, analyzes the situation of network media audience＇s fragmentation, and probes into the influences and the trends of network media audience＇ s fragmentation.