| 湖南西部地区保险市场状况及发展对策 |
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| 引用本文： | 蒋才芳,康军华.湖南西部地区保险市场状况及发展对策[J].吉首大学学报(自然科学版),2009,30(4):117-121. |
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| 作者姓名： | 蒋才芳 康军华 |
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| 作者单位： | （1. 吉首大学商学院,湖南 吉首 416000；2. 中国平安人寿保险吉首支公司，湖南 吉首 416000） |
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| 摘 要： | 在概述湖南西部保险市场发展环境基础上，从市场供给主体、保费收入及增长速度、市场份额、保险深度和保险密度、保险产品结构等方面分析了湖南西部保险市场发展的现状，探讨了其存在的问题，并提出了湖南西部保险业发展的对策.
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| 关 键 词： | 湖南西部保险市场 保费收入 保险深度 保险密度 市场份额 |
On the Current Coditions of the Insurance Market in the Western Part of Hunan |
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| JIANG Cai-fang,KANG Jun-hua.On the Current Coditions of the Insurance Market in the Western Part of Hunan[J].Journal of Jishou University(Natural Science Edition),2009,30(4):117-121. |
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| Authors: | JIANG Cai-fang KANG Jun-hua |
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| Institution: | （1.Connerial College of Jishou University,Jishou 416000,Hunan China;2.Jishou Branch,Ping An Life Insurance Company,Jishou 416000,Hunan China) |
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| Abstract: | On the basis of summarizing the development environment of insurance market in the western part of Hunan,this paper analyzes the current development conditions of the insurance market in this part,discusses some problems existed in this market,and puts forward the countermeasures of the development of the insurance industry in this particular place. |
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| Keywords: | the insurance market in the western part of Hunan the insurance revenue the depth of insurance the intensity of insurance market share |
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