泰州市旅游纪念品市场开发策略探析

泰州旅游产业发展较好，但旅游纪念品市场的发展却非常缓慢，其创造的经济收入在旅游总产值中的份额相对过少。通过对泰州游纪念品发展现状进行分析，发现泰州旅游纪念品开发上存在开发意识薄弱，产品地域特色不鲜明，缺乏创意，营销观念滞后，市场管理不力等问题，提出需加强引导、彰显特色、强化营销等策略，以此推动泰州市旅游纪念品的发展。

The analysis on the development of tourist souvenirs market in Taizhou

The tourist attractions, hotels, travel agents and other tourism -related industries in Taizhou have greatly developed for many years.However, the development of the souvenirs grows quiet slowly and the benefit created by them has a small part in the market shares.Therefore, analyzing the current situation of the development of the souvenirs in Taizhou , this paper finds out the main problems which are the lack of development consciousness , unclear regional characteristic , the lack of creation, backward marketing conception and the poor management for market .Based on the analysis, it suggests that the development of tourist souvenir will gradually be promoted through the effective strategy, such as guidance, manifestation of character, marketing.