| 战略管理理论的发展与动态竞争优势的创造 |
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| 引用本文： | 吴汉嵩. 战略管理理论的发展与动态竞争优势的创造[J]. 韶关学院学报, 2007, 28(1): 128-131 |
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| 作者姓名： | 吴汉嵩 |
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| 作者单位： | 韶关学院,经济管理学院,广东,韶关,512005 |
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| 摘 要： | 自从波特把战略管理理论用于产业竞争优势的分析以来,战略管理研究人员以不同的方式,从不同的途径对战略管理领域内的竞争问题进行分析,并在企业竞争实践中进行了各种不同的应用。但不少战略管理家对竞争优势的研究还是基于相对稳定的竞争环境,从静态的角度来分析竞争优势。从动态的角度对国际竞争优势进行分析,并探讨了在动荡的竞争环境中,企业如何创建动态竞争优势。
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| 关 键 词： | 战略管理 动态竞争优势 分析 创造 |
| 文章编号： | 1007-5348（2007）01-0128-04 |
| 修稿时间： | 2006-11-23 |
The Development of Strategic Management Theory and Creation of Dynamic Competitive Advantage |
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| WU Han-song. The Development of Strategic Management Theory and Creation of Dynamic Competitive Advantage[J]. Journal of Shaoguan University(Social Science Edition), 2007, 28(1): 128-131 |
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| Authors: | WU Han-song |
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| Affiliation: | Facuhy of Economics and Management,Shaoguan University,Shaoguan 512005,Guangdong,China |
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| Abstract: | The strategic managers have used strategic management to study international competition with different ways since Michael Porter used the theory of strategic management to analyze the competitive advantage.But many strategic managers study on the competitive advantage basic on the stability or on the static state.The paper used dynamic theory of strategic management to analyze the international advantage and probe the way into create dynamic competitive advantage. |
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| Keywords: | strategic management dynamic competitive advantage analyzing creating |
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