论受众选择机制的有限效力

选择性注意、选择性理解、选择性记忆是受众在接受信息过程中的一种内在心理机制,它反映了受众主动性的一面。但这种选择机制不会孤立地发挥作用,而是要取决于主客体各自的特点和相互关系,因此应该将其放在动态的传播过程中加以考察。

On the Limited Effects of the Audience Selective Mechanism

Selective attention, selective perception and selective retention involve a kind of intrinsic psychological mechanism when the audience is receiving information. They reflect the activity of the audience. This selective mechanism can't take effect in isolation, but be decided on the characteristics of the communicative subject and object as well as on the relationship between them. So, this paper holds the position that the selective mechanism should be studied throughout the whole dynamic communicative procedure.