| 战略准备度--公司战略评价的新视角 |
| |
| 引用本文： | 王佳 郑立群. 战略准备度--公司战略评价的新视角[J]. 科学技术与工程, 2005, 5(24): 1984-1988 |
| |
| 作者姓名： | 王佳 郑立群 |
| |
| 作者单位： | 天津大学管理学院,天津,300072;天津大学管理学院,天津,300072 |
| |
| 摘 要： | 从战略评价为切入点,重点论述战略准备度在公司整体战略评价中的应用,探讨财务、客户、内部流程和学习与成长四个方面的评价变量和衡量指标的构建,并阐明各衡量指标之间以及与公司战略评价的内在关系。
|
| 关 键 词： | 战略评价 战略准备度 公司战略 |
| 文章编号： | 1671-1815(2005)24-1984-05 |
| 收稿时间： | 2005-08-24 |
| 修稿时间： | 2005-08-24 |
Strategic Readiness: New Visual Angle of Company Strategic Appraisal |
| |
| WANG Ji,ZHENG Liqun. Strategic Readiness: New Visual Angle of Company Strategic Appraisal[J]. Science Technology and Engineering, 2005, 5(24): 1984-1988 |
| |
| Authors: | WANG Ji ZHENG Liqun |
| |
| Affiliation: | Tianjin University, School of Management, Tianjin 300072 |
| |
| Abstract: | The strategic readiness theory is put forward from strategic appraisal, and discusses how to apply the theory in appraising the whole stategy of the company. Four persectives are presented : financial, customer, internal busness process, learnng and growth. The appraisal variables and key performance indicators are constructed in the four persectives. And the internal relationship between the indicators and the stategic appraisal of the company is expounded. |
| |
| Keywords: | strategic appraisal strategic readiness strategic of company |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《科学技术与工程》浏览原始摘要信息 |
|
点击此处可从《科学技术与工程》下载全文 |
