品牌经营应坚守信誉——以美的紫砂煲为个案的研究

现代社会中品牌越来越被消费者所追捧青睐,品牌战略也越来越被现代企业经营者所重视。品牌是企业重要的无形资产,建设品牌艰难,维护品牌更难。在当今激烈竞争的市场环境中,企业要生存,要在市场中占据一定的地位,要保持一定的市场优势,就必须进行品牌经营。而保持企业的生命力,维护企业的品牌,坚守品牌的信誉,是现代企业应遵循的经营之道。

Brand Management Should Adhere to Reputation:To Take the Midea as a Case of Purple Clay Pot

Brand of modern society increasingly sought after by consumers favor,brand strategy is also increasingly valued by modern enterprise managers.The brands are important intangible assets,building the brand difficult,more difficult to maintain the brand.In today's highly competitive market environment,companies want to survive in the market to occupy a certain position,to keep a market advantage,brand management must be carried out.While maintaining the vitality of enterprises,safeguarding corporate brand,adhe...