考虑公平关切的闭环供应链差别定价决策及协调策略

在考虑闭环供应链成员公平关切的情形下研究成员及整个系统的差别定价最优决策与协调策略,通过比较公平中性与公平关切情形时的结果以分析公平关切对决策的影响.研究表明:制造商的公平关切行为对制造商、零售商以及整个系统都是不利的;而零售商的公平关切行为对制造商不利、对零售商有利,其使得两者的利润一减一增,但整个系统利润保持不变且产品价格、销量不受零售商公平关切行为的影响;在制造商和零售商均具公平关切行为的情形下,当双方的公平关切程度逐渐增加时对制造商有利,当制造商公平关切程度减小、零售商公平关切程度增加时对零售商有利.本文采用收益共享契约协调仅制造商具公平关切和仅零售商具公平关切行为时的闭环供应链,以实现双方的帕累托改善.

Differential pricing decision and coordination strategy in closed-loop supply chain considering fairness concerns

This paper studies the optimal decision and coordination strategy of differential pricing for members and the whole system under the consideration of the fairness concerns of the members of the closed-loop supply chain, and analyzes the influence of fair concerns on the decision-making by comparing the results of fair neutral and fair concerns. The results show that the manufacturer's fairness concern affects the decisions of the closed-loop supply chain members and the whole system, and it's bad for the manufacturer, the retailer and the whole system. The retailer's fair concern behavior is unfavorable to the manufacturer and beneficial to the retailer, which makes the profit of both decrease and increase, but the whole system profit remains the same and the product price, the sales volume is not affected by the retailer's fair concern behavior. When both the manufacturer and retailer have the behavior of fair concerns, it is beneficial to the manufacturer when the level of fair concern of both sides increases gradually, and it is beneficial to the retailer when the level of fair concern of manufacturer decreases, and the degree of fair concern of the retailer increases. At the same time, this paper adopts the revenue-sharing contract to coordinate the closed-loop supply chain when only the manufacturer has fairness concern and only the retailer has fairness concern behavior to achieve Pareto improvement of both parties.