| 论商业英语广告中虚假标榜语的特点 |
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| 引用本文： | 刘少丽. 论商业英语广告中虚假标榜语的特点[J]. 韶关学院学报, 2007, 28(4): 97-99 |
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| 作者姓名： | 刘少丽 |
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| 作者单位： | 韶关学院,外语学院,广东,韶关,512005 |
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| 摘 要： | 社会上充斥着各种各样的广告标榜语，它为树立企业形象或商品形象起到至关重要的作用，但却处于无人监管的状况中。这给虚假标榜语以滋长的温床，却让消费者处于被蒙骗、上当的边缘。因此，对广告标榜语进行一定的分析、了解定会对消费者大有裨益。
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| 关 键 词： | 商业英语广告 虚假标榜语 虚假广告 |
| 文章编号： | 1007-5348（2007）04-0097-03 |
| 修稿时间： | 2006-09-08 |
On the Features of False Advertising in Commercial English Advertisement |
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| LIU Shao-li. On the Features of False Advertising in Commercial English Advertisement[J]. Journal of Shaoguan University(Social Science Edition), 2007, 28(4): 97-99 |
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| Authors: | LIU Shao-li |
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| Affiliation: | Facuhy of Foreign Languages, Shaognan University, Shaoguan 512005, Guangdong, China |
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| Abstract: | There are all sorts of advertisements. They play a critical role in establishing the image of both enterprises and products, but at the same time, they are under a condition of unmanned superintendence, which provides an ideal place for the false advertisement to develop and endangers the consumers' benefits. Therefore, it will be beneficial to analyze and gain an understanding of the advertising language. |
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| Keywords: | commercial advertising language false advertising language false advertisement |
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