| 英文广告语篇的显性和隐性衔接机制探究 |
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| 引用本文： | 张翅鹏. 英文广告语篇的显性和隐性衔接机制探究[J]. 皖西学院学报, 2011, 27(4): 112-115 |
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| 作者姓名： | 张翅鹏 |
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| 作者单位： | 皖西学院外国语学院,安徽六安,237012 |
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| 摘 要： | 伴随着中国改革开放的深入,人们大量接触英文广告,如何准确地理解和欣赏日渐成为一种必须。在韩礼德功能语法中的衔接理论和格莱斯合作原则的基础上,从显性衔接和非显性衔接的角度探讨了英文广告语的衔接机制和特点,旨在使人们从衔接机制的角度出发更好地理解和欣赏英文广告语。
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| 关 键 词： | 衔接 显性衔接 非显性衔接 英文广告 |
A Probe of the Coherent Mechanism on the Explicit and Non-explicit Cohesion of English Advertisement |
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| ZHANG Chi-peng. A Probe of the Coherent Mechanism on the Explicit and Non-explicit Cohesion of English Advertisement[J]. Journal of Wanxi University, 2011, 27(4): 112-115 |
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| Authors: | ZHANG Chi-peng |
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| Affiliation: | ZHANG Chi-peng(College of Foreign Language,West Anhui University,Lu'an 237012,China) |
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| Abstract: | With the further reform and opening up of China,people get more exposure to English advertisement,so it becomes a must to learn how to understand and appreciate English advertisement exactly.Based upon the theory of cohesion from functional grammar by Halliday and Cooperative Principle by Grice and from the notion of explicit and non-explicit cohesion,the paper tends to analyze the lexical coherent mechanism and characteristics of English advertisement and aims to provide a special angle to understand and appreciate English advertisement. |
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| Keywords: | cohesion explicit cohesion non-explicit cohesion English advertisement |
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