图形创意的联想思维方法探析

联想在艺术创作中是创造新意、寻求奇特的基础思维方式,同时也是图形创意设计中最重要的思维方式,对于图形创意设计而言是极其重要的。从形象与形象之间的联想、概念与形象之间的联想、一形多意与一意多形的联想、概念与形象的意义联想、反向联想、因果联想等六个方面系统论述了图形创意设计中联想的思维方法。

The Associative Way of Thinking in the Creativity of Graphic Design

Association is the basic way of creativities and new ideas in artistic creation,and the associative way of thinking in graphic creativity,which is the most important for the creative graphic design.The paper discusses the associative way of thinking in the creativity of graphic design from six aspects of the associations among images,the association between the concepts and the images,the association between an image with many meanings and a meaning for many images,the association of the meanings of the concept and the image,the reverse association,and the causal association