| 体验经济视角下安徽省古镇旅游品牌化营销 |
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| 引用本文： | 胡旺盛,谭晓琳.体验经济视角下安徽省古镇旅游品牌化营销[J].皖西学院学报,2011,27(5):95-98. |
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| 作者姓名： | 胡旺盛 谭晓琳 |
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| 作者单位： | 安徽财经大学工商管理学院,安徽蚌埠,233030 |
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| 基金项目： | 安徽省哲学社会科学规划课题“基于顾客体验视角的安徽旅游品牌建设研究” |
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| 摘 要： | 旅游经济不仅是眼球经济、知名度经济,更是品牌经济。安徽省拥有着丰富的古镇旅游资源,但在品牌的建设和管理方面还存在不足。从体验经济视角出发,以关注游客的体验为重点,探讨了安徽省古镇旅游品牌化营销的相关策略,以期促进安徽省旅游经济快速健康发展。
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| 关 键 词： | 体验经济 古镇旅游 品牌体验 |
Town Tourism Brand Marketing in Anhui Based on Experience Economy |
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| HU Wang-sheng,TAN Xiao-lin.Town Tourism Brand Marketing in Anhui Based on Experience Economy[J].Journal of Wanxi University,2011,27(5):95-98. |
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| Authors: | HU Wang-sheng TAN Xiao-lin |
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| Institution: | HU Wang-sheng,TAN Xiao-lin(School of Business Administration,Anhui University of Finance & Economics,Bengbu 233030,China) |
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| Abstract: | Tourism economy is not only eyeball economy and well-knownness economy but also brand economy.In spite of rich resources of town tourism in Anhui,there are shortages in their brand construction and management.From the perspective of experience economy,this paper focuses on tourists＇ experience,discusses some strategies about brand marketing of town tourism to promote fast and sound development of tourism economy in Anhui. |
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| Keywords: | experience economy town tourism branding experience |
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