四川省出境旅游市场特征及影响因素分析

四川出境旅游市场的特征有：时间分布集中指数较大，但年际间变化不大；空间分布比较分散，出境旅游目的地集中分布在东亚和东南亚国家和地区；出境旅游市场以受教育程度较高、年龄结构在26～44岁之间、家庭年收入在10万元以上的成都男性公务员、国有企事业单位职工为主，多数为第一次出国旅游．出游目的以观光旅游为主，获得目的地信息的途径以网络为主．利用主成分分析法得出影响四川出境旅游市场发展的因素是非农业人口数和与出境旅游目的地空间距离．

Features of Outbound Tourist Market and Its Influential Factors in Sichuan

Outbound tourist market of Sichuan province has expanded at the rate of 26.97% annually. Based on the data from website of Sichuan Tourist Bureau and from investigation, the features of outbound tour/st market of Sichuan were obtained. Outbound tourists concentrated in peak season, and there is no significant difference in recent years; Outbound tourists are distributed sparsely, mainly visiting East Asian and Southeast Asian regions. As to the characteristics of tourists, there are more males at the age of 26 - 44 who are well educated and mainly public set＇vers and workers from state - owned companies with annually family income more than 1 00 000 RMB. Using Principal Component Analysis Method, numbers of the non - urban population and the distance between Siehuan province and destination countries and regions are found to be the most important factors influencing the outbound tourist market.