| 儿童对儿童电视广告的行为趋向性研究 |
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| 引用本文： | 徐红.儿童对儿童电视广告的行为趋向性研究[J].武汉科技学院学报,2004,17(2):93-98. |
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| 作者姓名： | 徐红 |
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| 作者单位： | 武汉科技学院,社会科学系,湖北,武汉,430073 |
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| 摘 要： | 针对6～12岁中国儿童这个特殊的群体，从武汉市城乡结合部的一所小学中每个年级随机抽取一个班共计229名学生被试为研究样本，来研究他们对儿童电视广告的行为趋向性水平，以及不同年级、不同性别、不同儿童电视广告接触度、不同周零花钱数的儿童的行为趋向性特点、差异性和相关性。
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| 关 键 词： | 儿童电视广告 行为趋向性 接触度 年级 性别 零花钱 |
| 文章编号： | 1009-5160(2004)-0093-06 |
| 修稿时间： | 2004年2月17日 |
Study on the Behavior Propensity in Attitude of Chinese Children to Children TV Advertising |
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| XU Hong.Study on the Behavior Propensity in Attitude of Chinese Children to Children TV Advertising[J].Journal of Wuhan Institute of Science and Technology,2004,17(2):93-98. |
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| Authors: | XU Hong |
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| Abstract: | The study is aimed at Chinese children from six to twelve years old, selecting one class from every grade of suburban school of Wuhan city totally 229 as sample, and investigates their level of behavior propensity, to acquire the characteristic, difference, and correlation about different grade, different sexual distinction, different level of contact to children TV advertising, different money in week.. |
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| Keywords: | attitude behavior propensity children TV advertising children |
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