| 大众健身操参与行为与消费行为的研究 |
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| 引用本文： | 李伟,邹蕾. 大众健身操参与行为与消费行为的研究[J]. 沈阳大学学报：自然科学版, 2004, 16(4): 109-110 |
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| 作者姓名： | 李伟 邹蕾 |
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| 作者单位： | 沈阳大学,体育教学部,辽宁,沈阳,110044 |
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| 摘 要： | 对沈阳市五区十所健身俱乐部不同年龄段的消费者的问卷调查,并对大众健身操的消费者的参与行为与消费行为进行研究分析,结果表明:参与大众健身操的消费者的年龄与消费有密切关系,个人收入与消费有密切关系·
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| 关 键 词： | 大众健身操 大众健身 消费行为 |
| 文章编号： | 1008-9225(2004)04-0109-02 |
| 修稿时间： | 2004-07-09 |
Discussions about the consumer behavior in the masses'''' calisthenics |
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| LI Wei,ZOU Lei. Discussions about the consumer behavior in the masses'''' calisthenics[J]. Journal of Shenyang University, 2004, 16(4): 109-110 |
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| Authors: | LI Wei ZOU Lei |
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| Abstract: | Analyses the consumer behavior on the consumers attending the masses' calisthenics in the five districts of Shenyang. The result showing: there are close relations between age, income and consuming of consumers who participate in masses' calisthenics. The consumers' consumption of the masses' calishthenics is mostly in the level of middle-grade and low-grade in Shenyang. Comparing with the economically devloped city, it has not formed good consuming groups of fitness yet. The masses' fitness market has relatively big potentiality in Shenyang. |
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| Keywords: | the masses' calisthenics the masses' fitness consumer behavior |
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