| 基于KAP模型的陶瓷符号认知研究 |
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| 引用本文： | 姜嘉琦,刘春燕,马秋芳,刘宇飞,吕佳,欧阳柳.基于KAP模型的陶瓷符号认知研究[J].江西科学,2013(6):854-859. |
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| 作者姓名： | 姜嘉琦 刘春燕 马秋芳 刘宇飞 吕佳 欧阳柳 |
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| 作者单位： | [1]鄱阳湖湿地与流域研究教育部重点实验室,江西南昌330022 [2]江西师范大学地理与环境学院,江西南昌330022 [3]江西师范大学历史文化与旅游学院,江西南昌330022 |
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| 基金项目： | 江西省社会科学规划研究项目（编号：10YJ90）;“赣鄱新星”种子基金项目（编号：PKGP2012016）;国家自然科学基金（编号：41301157）. |
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| 摘 要： | 构建KAP模型分析了景德镇陶瓷从业者人员对陶瓷符号知识的了解程度、态度和行为的关系.从调查数据得出大部分景德镇陶瓷从业者对陶瓷符号知识了解不充分,对陶瓷符号知识的知晓率尚待提高.建议对陶瓷从业者培训有关的陶瓷符号知识,使其更好的掌握对陶瓷产品的销售和陶瓷文化的推广.
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| 关 键 词： | 陶瓷产品 符号学 KAP模型 景德镇 |
Semiotic Knowledge Toward Jingdezhen Ceramic Products Based on KAP Model |
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| JIANG Jia-qi,LIU Chun-yan,MA Qiu-fang,LIU Yu-fei,LV Jia,OUYANG Liu.Semiotic Knowledge Toward Jingdezhen Ceramic Products Based on KAP Model[J].Jiangxi Science,2013(6):854-859. |
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| Authors: | JIANG Jia-qi LIU Chun-yan MA Qiu-fang LIU Yu-fei LV Jia OUYANG Liu |
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| Institution: | 1. Key Laboratory of Poyang Lake Wetland and Watershed Research, Ministry of Education, Jiangxi Nanchang 330022 PRC ;2. School of Geography and Environment ,Jiangxi Normal University ,Jiangxi Nanehang 330022 PRC; 3. School of History Culture and Tourism, Jiangxi Normal University, Jiangxi Nanehang 330022 PRC) |
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| Abstract: | This article build the KAP model to analyse the relationship between Jingdezhen ceramic practitioners＇understanding,attitude and behavior about ceramic semiotic knowledge. From the survey＇s data,we can conclude that most of the Jingdezhen ceramic practitioners don＇t have a full understanding of ceramic semiotic knowledge. The awareness of ceramic semiotic knowledge remains to be improved. The suggestion is that ceramic practitioners should have some training about relative ceramic semiotic knowledge, so that they can better grasp the skills of ceramic products＇sales and promotion. |
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| Keywords: | Ceramic products Semiotic knowledge KAP model Jingdezhen |
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