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企业战略联盟的竞争情报支持研究
引用本文:胡琳.企业战略联盟的竞争情报支持研究[J].科技情报开发与经济,2009,19(7).
作者姓名:胡琳
作者单位:华中师范大学图书馆,湖北武汉,430079
摘    要:企业管理者要应对快速的市场变化,提高企业竞争优势,开展情报活动是必不可少的.从企业的可行性分析阶段、评估阶段、组建联盟阶段分析了竞争情报支持的重要性及可行性.

关 键 词:企业战略联盟  竞争情报  竞争优势

Research on the Support of Competitive Intelligence for Enterprise Strategic Alliance
HU Lin.Research on the Support of Competitive Intelligence for Enterprise Strategic Alliance[J].Sci-Tech Information Development & Economy,2009,19(7).
Authors:HU Lin
Abstract:The administrators of the enterprise, who want to response the changes of the market quickly and improve the competitive superiority of the enterprise, must develop the activities of the competitive intelligence.This paper analyzes the importance and feasibility of the support of the competitive intelligence from enterprise's feasibility analysis stage, evaluation stage and alliance forming stage.
Keywords:enterprise strategic alliances  competitive intelligence  competitive superiority  
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