| 开发商应树立三个营销观 |
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| 引用本文： | 曹宏亮.开发商应树立三个营销观[J].湖南城市学院学报(自然科学版),2000,9(2):56-58. |
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| 作者姓名： | 曹宏亮 |
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| 作者单位： | 湖南城建高等专科学校,房地产系,湖南,益阳,413000 |
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| 摘 要： | 阐述了目前开发商应树立的三个营销观:以消费者需求为出发点,开发经营适销对路的商品房;开展整体营销活动,通过整体营销手段来获得顾客的满足;统筹兼顾,注重消费者、社会、企业三方面的利益协调.
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| 关 键 词： | 消费者需求 适销对路 整体营销 社会利益 企业利润 |
| 文章编号： | 1008-9608(2000)02-0056-03 |
| 修稿时间： | 2000年3月29日 |
Real Estate Developers Should Set Up Three Views on Marketing |
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| CAO Hong-liang.Real Estate Developers Should Set Up Three Views on Marketing[J].Journal of Hunan City University:Natural Science,2000,9(2):56-58. |
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| Authors: | CAO Hong-liang |
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| Abstract: | This article explains that the real estate developers should set up three views on the marketing; in view of meeting the consumer's needs, the developers should open up and run readily marketable commrcial buildmgs, develop the whole marketing activities, win the constumer's satisfaction by means of the whole markting,and make overall plans and take all factors into consideration so as to coordinate the consumer's needs, social interests and enterprise profit as well. |
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| Keywords: | consumer's needs readily marketable whole marketing social interest enterprise profit |
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