近代女杰张竹君的媒介形象考察

张竹君是清未民初颇具影响的女性社会活动家，当时报刊对其进行了持续的形象塑造。1902年马君武的“女士张竹君传》塑造的“女豪杰”形象在媒介中呈现并广泛传播；1904—1905年张竹君扶植女界的“实行家”形象深入人心；1911-1912年媒介塑造了她“战地女医生”的形象。张竹君媒介形象的塑造与传播，既有舆论界精英塑造时代新女性形象的启蒙诉求，亦可见形象主体自觉地进行媒介运作的痕迹。不同媒介形象展现了张竹君身份的多重面向，却有共同的摆脱家庭走向社会、具有独立意识的新时代女性的特质。

Investigation on Media Image of Modern Heroine Zhang Zhujun

Zhang Zhujun was an influential female social activist during the late Qing Dynasty and the early years of the Republic of China. Newspapers and magazines constantly shaped her good media image at that time. In 1902, the ＂Heroine＂ image created in Biography of Lady Zhang Zhujun of Ma Junwu was presented and widely broadcasted through mass media. From 1904 to 1905, Zhang Zhujun＇s image of an activist supporting and helping female was rooted deeply in the public. In the year of 1911 and 1912, Zhang Zhujun was figured as a female field doctor by the mass media. The shaping and broadcasting of Zhang Zhujun＇s media image was not only the enlightenment appeals of the new female image in the elites shaping age of the media, but also the result of the image subject＇s consciously media publicity. While different media images presented multi-identity of Zhang Zhujun, these images had common characters of modern female, who broke away from families to take part in the society and had their own independent consciousness.