| 论现代企业广告宣传中的法律风险与防范 |
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| 引用本文： | 范文圣,潘渊. 论现代企业广告宣传中的法律风险与防范[J]. 南阳理工学院学报, 2013, 0(1): 26-29 |
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| 作者姓名： | 范文圣 潘渊 |
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| 作者单位： | 河南高速公路发展有限责任公司法务部 |
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| 基金项目： | 河南省交通运输厅科技计划项目“河南高速公路发展有限责任公司法律风险防范体系建设研究”的阶段性成果 |
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| 摘 要： | 建立健全现代企业在广告宣传中的法律风险防范体系是一项系统工程。预防、控制现代企业在广告宣传中的法律风险,最好的方式是将法律意识贯穿于广告合同签订与履行的始末。现代企业只有预防、控制法律风险的发生,方能最大程度上减少企业的损失。
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| 关 键 词： | 企业 广告宣传 法律风险与防范 |
A DISCUSSION ON THE LEGAL RISKS AND PREVENTIONS OF THE MODERN ENTERPRISES IN ADVERTISING |
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| FAN Wen-sheng,PAN Yuan. A DISCUSSION ON THE LEGAL RISKS AND PREVENTIONS OF THE MODERN ENTERPRISES IN ADVERTISING[J]. Journal of Nanyang Institute of Technology, 2013, 0(1): 26-29 |
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| Authors: | FAN Wen-sheng PAN Yuan |
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| Affiliation: | (Ministry of Justice,Henan Expressway Development Co.Ltd,Zhengzhou 475001,China) |
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| Abstract: | Establishing a sound legal risk prevention system of the modern enterprises in advertising is a systematic project. The best method to prevent and control the legal risks of modern enterprises in advertising is to let the legal awareness throughout the advertising contract from the signed beginning to the fulfillment end. In order to minimize the loss of business, modern enterprises have to prevent and control the legal risks in advertising. |
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| Keywords: | enterprises advertising legal risks and preventions |
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