| 小家电企业品牌建设研究 |
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| 引用本文： | 吕斌.小家电企业品牌建设研究[J].科学之友,2008(2):67-68. |
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| 作者姓名： | 吕斌 |
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| 作者单位： | 晋中学院经济管理学院,山西晋中030600 |
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| 摘 要： | 在分析小家电市场现有状况的基础上，从战略的角度提出，小家电企业应进行品牌建设才能应对激烈的市场竞争。
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| 关 键 词： | 小家电企业 品牌 品牌战略 |
Study on Brand Construction for Small Appliances |
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| Bai Yu.Study on Brand Construction for Small Appliances[J].Friend of Science Amateurs,2008(2):67-68. |
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| Authors: | Bai Yu |
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| Abstract: | On the basis of analysis on the present situation of small appliances market, on the view of strategy, only brand construction can cope with serious competition in the market for enterprises of small appliances. |
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| Keywords: | small appliance brand brand strategy |
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