论中国媒介的地理集群与能量积聚

当代媒介生产地点都选择在城市,而且呈现出小城市向大城市、一般城市向省会城市、内地城市向沿海城市转移的趋势,甚至在长江三角洲和珠江三角洲已初步形成了密集的媒介城市带,从而形成媒介的地理集群和能量积聚,使城市成为信息的生成与传播中心、大众的消费与娱乐中心。媒介在地理上的集群具有磁吸、整合、优化、发散等功能,而要充分发挥和利用它的功能则必须坚持根植性、特色性、共生性、互动性和柔韧性等原则。

The Geological Conglomeration and Energy Accumulation of Chinese Media

Most of the Chinese media are located in cities,with a tendency of shifting from small cities to big ones,from(non-capital) cities to provincial capitals and from the hinterland to the coastal area.And some media megalopolises are emerging in the Yangtse River Delta and Pearl River Delta.Such geological conglomeration and energy accumulation make Chinese cities(centers) for information production,communication,and consumption.The geological conglomeration of media has the functions like magnetic adhering,integrating,optimizing,and radiating while the full utilization of them is based on the principles of(root-planting,) characterizing,symbiosis,interacting and flexibility.