| 企业整体策划理论与实施 |
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| 引用本文： | 杨仕辉.企业整体策划理论与实施[J].系统工程理论与实践,1995,15(11):36-47. |
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| 作者姓名： | 杨仕辉 |
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| 作者单位： | 江西财经学院经济研究所 |
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| 摘 要： | 企业整体策划理论与实施杨仕辉（江西财经学院经济研究所，南昌３３００１３）ＣｏｒｐｏａｔｅＥｎｔｉｒｅｔｙＳｔｒａｔｅｇｙＰｌａｎｎｉｎｇＴｈｅｏｒｙａｎｄＩｔｓＩｍｐｌｅｍｅｎｔＹａｎｇＳｈｉｈｕｉ（ＥｃｏｎｏｍｉｃａｌＲｅｓｅａｒｃｈＩｎｓｔｉｔｕ...
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| 收稿时间： | 1995-06-13 |
Corpoate Entirety Strategy Planning Theory and Its Implement |
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| Yang Shihui.Corpoate Entirety Strategy Planning Theory and Its Implement[J].Systems Engineering —Theory & Practice,1995,15(11):36-47. |
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| Authors: | Yang Shihui |
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| Institution: | Economical Research Institute,Jiangxi Institute of Finance and Economic,Nanchang 330013 |
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| Abstract: | This paper introduces the origin,contains and measures steps of Cornorate Entivety strategy Planning (CESP),the main flow of market-ing, produces,advertisement and image planning, makes an inquiring into the existence problems about CESP. |
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| Keywords: | coaporate entivety strategy planning corporate stratrgical planning corporate management |
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