| 郑州会展旅游市场的SWOT分析及发展对策研究 |
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| 引用本文： | 郭琰. 郑州会展旅游市场的SWOT分析及发展对策研究[J]. 中州大学学报, 2005, 22(3): 37-40 |
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| 作者姓名： | 郭琰 |
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| 作者单位： | 中州大学旅游与经贸学院,郑州,450005 |
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| 摘 要： | 会展旅游具有高利润、高产出的特点,能为旅游业及社会经济的发展带来综合的经济效益,并能提高城市的知名度和美誉度.通过SWOT分析法,就郑州发展会展旅游的优势、劣势、机会和威胁进行了分析,提出了郑州会展旅游的发展对策.
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| 关 键 词： | 会展旅游 SWOT分析 发展对策 |
| 文章编号： | 1008-3715(2005)03-0037-04 |
| 收稿时间： | 2004-11-10 |
| 修稿时间： | 2004-11-10 |
The SWOT Analysis of Convention and Exhibition Tour Market of Zhengzhou and the Research on the Development Tactics |
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| GUO Yan. The SWOT Analysis of Convention and Exhibition Tour Market of Zhengzhou and the Research on the Development Tactics[J]. Journal of Zhongzhou University, 2005, 22(3): 37-40 |
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| Authors: | GUO Yan |
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| Abstract: | The convention and exhibition tour characterized by remarkably high profit and output value, brings about comprehensive economic results to tourism and social - economic development, in the meantime, it helps build up the image of a certain city. This article is devoted to the analysis of the strengths, weaknesses, opportunities and threats of developing convention and exhibition tour in Zhengzhou with SWOT analysing method. It also puts forward the tactics of developing convention and exhibition tour in the city of Zhengzhou. |
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| Keywords: | convention and exhibition tour SWOT analysis development tactics |
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