| 我国旅行社实施CRM的思考 |
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| 引用本文： | 劳本信,陈红燕,杨路明. 我国旅行社实施CRM的思考[J]. 科技情报开发与经济, 2005, 15(3): 131-133 |
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| 作者姓名： | 劳本信 陈红燕 杨路明 |
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| 作者单位： | 云南大学工商管理与旅游管理学院,云南,昆明,650091 |
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| 摘 要： | 介绍了客户关系管理(CRM)的概念及内涵，通过对我国旅行社客户关系管理现状的分析，提出了我国旅行社实施CRM系统的两种基本策略，即自行建设策略和外包策略，并探讨了实施CRM时应处理好的几个问题。
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| 关 键 词： | 旅行社 客户关系管理（CRM） 信息管理系统 |
| 文章编号： | 1005-6033(2005)03-0131-03 |
| 修稿时间： | 2004-11-02 |
Considerations about Practicing CRM (Customer Relationship Management) in Chinese Travel Agency |
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| LAO Ben xin,CHEN Hong yan,YANG Lu ming. Considerations about Practicing CRM (Customer Relationship Management) in Chinese Travel Agency[J]. Sci-Tech Information Development & Economy, 2005, 15(3): 131-133 |
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| Authors: | LAO Ben xin CHEN Hong yan YANG Lu ming |
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| Abstract: | This paper introduces the conception and connotation of CRM, and through the analysis on the present situation of CRM of Chinese travel agency, puts forward two basic strategies for practicing CRM in Chinese travel agencies, that are the self-construction strategy and the external contract strategy, and probes into some problems that should be solved well in practicing CRM. |
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| Keywords: | travel agency CRM information management system |
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