| 第三方回购逆向供应链系统定价策略研究 |
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| 引用本文： | 贺祎培,姚俭.第三方回购逆向供应链系统定价策略研究[J].上海理工大学学报,2007,29(3):255-259. |
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| 作者姓名： | 贺祎培 姚俭 |
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| 作者单位： | 上海理工大学,管理学院,上海,200093;上海理工大学,管理学院,上海,200093 |
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| 摘 要： | 基于单一制造商和单一回购商构成的逆向供应链系统,应用博弈理论对逆向供应链定价策略进行研究,分别得出了两个非合作博弈的均衡解(Stackelberg均衡和Nash均衡)和一个合作博弈的均衡解(联合定价),得出与非合作定价相比,联合定价策略使得制造商和回购商的收益同时提升.对各种定价策略的效率以及利润分配情况进行分析表明,随着回购品在回购市场上价格弹性的增加,制造商获得的系统利润分配额度逐渐减小,并且需要通过出让部分的领导者地位,才能与回购商达成协调.
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| 关 键 词： | 逆向供应链 非合作博弈 合作博弈 定价策略 |
| 文章编号： | 1007-6735（2007）03-0255-05 |
| 修稿时间： | 2006-09-28 |
Pricing strategy analysis for TPT reverse supply chain |
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| HE Yi-pei,YAO Jian.Pricing strategy analysis for TPT reverse supply chain[J].Journal of University of Shanghai For Science and Technology,2007,29(3):255-259. |
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| Authors: | HE Yi-pei YAO Jian |
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| Institution: | Business School, University of Shanghai far Science and Technology, Shanghai 200093, China |
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| Abstract: | The pricing decisions of recycled products based on reverse supply chain between manufacturer and takebacker were studied by using game theory.Two non-cooperative gameequilibriums and one cooperative game-equilibrium were obtained.Efficiencies of every decision and its quota of the system profit were further analyzed.With the rise of price elasticity of recycled products in the market,the quota of system profit that the manufacturer shares should be decreased,and the manufacturer must remise part of the leader status to reach the coordination with the take-backer. |
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| Keywords: | reverse supply chain non-cooperative game cooperative game price decision |
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