| 供应链组织合作提升顾客满意度分析 |
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| 引用本文： | 李树业,龚其国.供应链组织合作提升顾客满意度分析[J].科学管理研究,2009,27(3). |
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| 作者姓名： | 李树业 龚其国 |
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| 作者单位： | 1. 天津大学,科技与社会研究中心,天津,300072
2. 中国科学院研究生院,管理学院,北京,100080 |
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| 摘 要： | 对供应链组织合作提升顾客价值的有效性及有效合作形式进行了深入分析,并从P-S-P机理、PDCA循环诸方面阐述了提升顾客价值的长效运行机制,进而论证了组织通过合作借助外部资源来建立"合作能力",是谋求顾客价值优势的重要战略,是提升顾客满意度管理的有效途径。
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| 关 键 词： | 供应链 合作 顾客满意度 合作能力 |
Analysis of Promoting Customer Satisfaction Through Cooperation in the Supply Chain |
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| Li Shuye,Gong Qiguo.Analysis of Promoting Customer Satisfaction Through Cooperation in the Supply Chain[J].Scientific Management Research,2009,27(3). |
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| Authors: | Li Shuye Gong Qiguo |
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| Abstract: | This thesis analyzes in depth the effectiveness and the effective forms of cooperation of promoting customer values through cooperation in the supply chain,and illustrates the long term operation mechanism of promoting customer values via P-S-P theory and the PDCA cycle.Hence it demonstrates building up the "ability to cooperate" with the aid of exterior resources is an important strategy to gain an advantage at customer values and an effective way of promoting customer satisfaction management. |
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| Keywords: | supply chain cooperation customer satisfaction ability to cooperate |
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