基于合作博弈的名牌企业抗金融危机能力评价

文中提出了抗金融危机能力的定义,财务测度指标及其强弱假定,并在此基础上利用基于合作博弈的组合评价对抗金融危机能力进行评价测度,消除了由单一评价法带来的片面性,并在样本中引入行业水平作为抗金融危机能力强弱的参照对象,利用k-均值聚类将样本分为抗金融危机能力“强”,“一般”,“弱”三个等级,同时对国家和江苏省名牌均值进行比较,两组差异不明显。

Evaluation of the Anti-crisis Ability of Brand Companies based on Cooperative game

This paper presents the definition of anti-crisis ability, financial indicators and measure the strength. Based on these we use the combination evaluation of cooperative game to measure without unilateral. We introduce industry standards into the samples as resistant to financial crises strength point of reference, and use k-means cluster to segment ability of anti-crisis "strong" and "general" and "weak" three levels, while compare the average of the state and Jiangsu Province famous brand enterprise, not significantly different. Keywords: Cooperative Game; Combination Evaluation; Brand Company; Anti-crisis Ability; Cluster