| 节约型市场环境下的企业营销活动 |
| |
| 引用本文： | 张会娟.节约型市场环境下的企业营销活动[J].科技情报开发与经济,2009(15). |
| |
| 作者姓名： | 张会娟 |
| |
| 作者单位： | 山西煤炭职业技术学院财经系,山西太原030031 |
| |
| 摘 要： | 简述了节约型市场环境的含义及特征，阐明了节约型市场环境对企业行为的要求，针对我国资源损耗严重的现状，指出应倡导企业节约型营销新行为，促进企业和国家以及整个社会的可持续发展。
|
| 关 键 词： | 节约型市场环境 企业行为 营销活动 |
The Marketing Activities of Enterprise under the Conservation-oriented Market Environment |
| |
| ZHANG Hui-juan.The Marketing Activities of Enterprise under the Conservation-oriented Market Environment[J].Sci-Tech Information Development & Economy,2009(15). |
| |
| Authors: | ZHANG Hui-juan |
| |
| Abstract: | This paper briefly describes the connotations and significance of the conservation-oriented market environment,expounds the requirements of the conservation-oriented market environment for the enterprise behavior,and in the light of the present situation of severe resource depletion in China,points out that the new conservation-oriented marketing activities of enterprise should be advocated for promoting the sustainable development of the enterprise,the country and whole society. |
| |
| Keywords: | conservation-oriented market environment enterprises behavior marketing activities |
| 本文献已被 CNKI 维普 等数据库收录！ |
