| 中国企业走向世界的营销策略 |
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| 引用本文： | 程杨.中国企业走向世界的营销策略[J].韶关学院学报,2006,27(8):65-68. |
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| 作者姓名： | 程杨 |
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| 作者单位： | 韶关学院,经济管理学院,广东,韶关,512005 |
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| 摘 要： | 中国企业要想在全球化竞争环境中求得生存,获得发展,就必须对现有的营销观念、营销方式及营销手段等营销理论和实践活动进行创新和变革;实施全面创新的营销战略,以求发展壮大自己。
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| 关 键 词： | 国际竞争 营销创新 营销环境 策略 |
| 文章编号： | 1007-5348(2006)08-0065-04 |
| 收稿时间： | 03 2 2006 12:00AM |
| 修稿时间： | 2006年3月2日 |
Innovation on Marketing Strategy for Chinese Enterprises Going into the World |
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| CHENG Yang.Innovation on Marketing Strategy for Chinese Enterprises Going into the World[J].Journal of Shaoguan University(Social Science Edition),2006,27(8):65-68. |
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| Authors: | CHENG Yang |
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| Institution: | Faculty of Economics and Management, Shaoguan University, Shaoguan 512005, Guangdong, China |
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| Abstract: | Chinese enterprises must carry out innovative marketing strategies to face the challenge of economic globalization. It is the only way for them to win in the fierce competitions and strengthen themselves. Therefore, it is of great significance in theory and practice to discuss the contents and features of marketing models in the new environment and have the breakthrough on the theories and practice promoting enterprises in China to compete in international market and occupy international market and improve international competitive capability. |
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| Keywords: | International competition marketing innovation marketing environment strategy |
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