| 电视广告与GDP关系研究 |
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| 引用本文： | 于静,吴正鹏,解忠诚. 电视广告与GDP关系研究[J]. 中国传媒大学学报, 2014, 0(5): 54-56 |
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| 作者姓名： | 于静 吴正鹏 解忠诚 |
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| 作者单位： | 中国传媒大学 理工学部,北京,100024;中国传媒大学 理工学部,北京,100024;中国传媒大学 理工学部,北京,100024 |
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| 摘 要： | 本文利用协整分析和误差修正模型,基于1983至2011年电视广告和GDP的数据,分析了中国电视广告与GDP的长期均衡关系以及短期波动的影响,结果显示电视广告和GDP呈现出共同的增长趋势,电视广告经营额的变化对GDP具有正面的影响。
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| 关 键 词： | 协整分析 误差修正模型 电视广告 GDP |
Study on the Relationship between Television Advertising and GDP |
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| YU Jing,WU Zheng-peng,XIE Zhong-cheng. Study on the Relationship between Television Advertising and GDP[J]. Journal of Communication University of China Science and TEchnology, 2014, 0(5): 54-56 |
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| Authors: | YU Jing WU Zheng-peng XIE Zhong-cheng |
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| Affiliation: | ( Faculty of Science and Technology, Communication University of China, Beijing 100024) |
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| Abstract: | In this paper,co-integration analysis and error correction model was used,based on the televi-sion commercials and GDP data from 1983 to 2011,the long-term equilibrium relationship and short-term fluctuation between Chinese television advertising and GDP was analyzed. According to the results, TV advertising presents a common growth trend with GDP. The change of TV advertising business has a positive influence with GDP. |
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| Keywords: | co-integration analysis error correction model television advertising GDP |
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