全球化语境下的中国电影跨文化传播思考

随着全球化程度的进一步加深与中美电影新协议的签订，中美电影的竞争进入一个全新的平台。中国电影与好莱坞电影博弈的问题如今更具一种政治、经济和文化上的宏大意义。文章将中国电影置于这样的语境之下，主要基于跨文化传播层面，提出立足本土文化、保持中国特色；民族元素、国际表达和善用“他者”元素等策略，以期对中国电影“走出去”有所助。

On the Cross-cultural Communication Strategy of Chinese Films

With the globalization and the more open market to American movies, the competition in the field of film between China and American becomes stiff with the political, economic and cultural implications. Based on this context, this paper explored the way to reduce the cultural discount and realize the two-way development of Chinese filmmaking. Meanwhile, it also explored the cross-cultural communication strategies of Chinese films.