| 基于多元统计方法的网络用户视频满意度分析 |
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| 引用本文： | 陈红静,;孙靖,;王雯聪.基于多元统计方法的网络用户视频满意度分析[J].中国传媒大学学报,2014(3):42-45. |
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| 作者姓名： | 陈红静 ;孙靖 ;王雯聪 |
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| 作者单位： | [1]中国传媒大学理工学部,北京100024; [2]北京大学教育学院,北京100871; [3]中国建设银行上海信用卡中心,上海310000 |
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| 摘 要： | 本文通过随机发放问卷的形式获得数据,主要分析了网络视频消费者的群体特征和消费者对网络视频的满意度。同时对网络视频观众忠诚度及收看习惯做了简单分析,对回收问卷进行信度及效度检验。通过对应分析来分析不同特征人群满意度差异,得到结论以为网络视频网站提供指导和借鉴。
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| 关 键 词： | 信度及效度检验 对应分析 网络视频用户满意度 |
Analysis of Web Users＇ Satisfaction for Web Video Based on Multivariate Statistical Methods |
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| Institution: | CHEN Hong-jing, Sun Jing ,Wang Wen-cong (1. Faculty of Science and Techonology, Communication University of China, Beijing 100024; 2. Education College of Beijing University, Beijing 100571; 3. Credit Card Center of China Construction Bank, Shanghai 310000) |
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| Abstract: | This paper gets data from the questionnaires randomly distributed,mainly analyzes the group characteristics of the network video viewers and the web users＇ satisfaction for web videos. This paper also gives a analysis of the respondents＇ basic characteristics and the network video viewers＇ loyalty to web video. It gives the reliability test and the validity test for the data from the questionnaire. By using the correspondence analysis,this paper analyzes the different crowd＇s satisfaction difference in order to give video websites the helpful guidance. |
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| Keywords: | reliability and validity test correspondence analysis web users＇ satisfaction for web videos |
| 本文献已被 CNKI 维普 等数据库收录！ |
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