| 商务英语新闻标题前景化语言特征量化分析 |
| |
| 引用本文： | 郑琳.商务英语新闻标题前景化语言特征量化分析[J].厦门理工学院学报,2014(2):82-87. |
| |
| 作者姓名： | 郑琳 |
| |
| 作者单位： | 厦门理工学院外国语学院,福建厦门361024 |
| |
| 基金项目： | 福建省教育厅社会科学研究项目（JB12261S） |
| |
| 摘 要： | 从前景化理论视角,分析2009—2013年商务英语新闻自助学习平台上的500条语料,发现商务英语新闻标题的前景化特征主要表现在语相变异、词汇变异和语义变异三个方面。在语相方面,前景化体现为标点符号和大写字母的运用;在词汇方面,前景化体现为缩略词、简短小词和旧词新意的运用;在语义层面上,前景化体现在语言的连贯性、创造性和新颖性,具体体现在各种修辞手段的运用上,如头韵、拟人、隐喻、仿拟和双关等。标题语言的前景化,使标题产生与众不同的艺术效果或主题效果,是实现标题吸引功能的有效途径。
|
| 关 键 词： | 商务英语 新闻标题 前景化 变异 吸引功能 语料库 |
Corpus-based Study of Foregrounding in Business English News Headings |
| |
| ZHENG Lin.Corpus-based Study of Foregrounding in Business English News Headings[J].Journal of Xiamen University of Technology,2014(2):82-87. |
| |
| Authors: | ZHENG Lin |
| |
| Institution: | ZHENG Lin ( School of International Languages, Xiamen University of Technology, Xiamen 361024, China) |
| |
| Abstract: | This paper analyzes the foregrounding features of business English news headlines of Xiamen Network from 2009 to 2013, in graphological deviation, lexical deviation and semantic deviation, and concludes that a good use of foregrounding language forms in headings - punctuation and capital letters, acronym, small words and new meaning of old words, coherence, creativity and novelty, and rhetorical devices such as alliteration, personification, metaphor, parody and pun - is an effective way to attract readers＇ attention. |
| |
| Keywords: | business English news headings foregrounding deviation attractive function corpus |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
