| 外地人看“云南十八怪”——关于“云南十八怪”现象及产品认知度的调查 |
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| 引用本文： | 宁丽丽. 外地人看“云南十八怪”——关于“云南十八怪”现象及产品认知度的调查[J]. 大理学院学报：综合版, 2011, 10(5): 8-11 |
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| 作者姓名： | 宁丽丽 |
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| 作者单位： | 大理学院文学院; |
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| 基金项目： | 云南省教育厅科研基金资助项目(2010Y352) |
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| 摘 要： | 云南十八怪旅游市场中本地人市场相对稳定,但是游客和外来居民对该市场的关注度和好评度不高,这说明该市场开发存在一系列问题,这严重阻碍了该旅游市场的开发。通过深入调查和访谈,收集了外地人对云南十八怪的看法与意见,这些看法与意见能够使市场开发者对症下药,改进市场开发策略。
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| 关 键 词： | 外地人 “云南十八怪”现象及特产 调查 |
Product Awareness and Phenomenon Survey of the Yunnan 18 Characteristics from the Perspective of Non-natives |
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| NING Lili. Product Awareness and Phenomenon Survey of the Yunnan 18 Characteristics from the Perspective of Non-natives[J]. Journal of Dali University, 2011, 10(5): 8-11 |
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| Authors: | NING Lili |
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| Affiliation: | NING Lili(College of Chinese Language and Literature,Dali University,Dali,Yunnan 671003,China) |
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| Abstract: | The local tourism market of the Yunnan 18 Characteristics is relatively stable,but the market's attention and popularity is not high enough for tourists and foreign residents.The situation indicates that the difficulties of market development have seriously hampered the development of the tourism market.Through various investigations into non-natives' perspectives and suggestions,this paper proposes some countermeasures to improve the tourism market of the Yunnan 18 Characteristics. |
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| Keywords: | non-natives phenomenon and regional specialty of Yunnan 18 Characteristics survey |
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