| 3G技术接受模型主要影响因素分析 |
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| 引用本文： | 战康亮,孟迪,万忠坤,段梦瑶,刘业政.3G技术接受模型主要影响因素分析[J].大连理工大学学报,2011,51(Z1):107-110. |
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| 作者姓名： | 战康亮 孟迪 万忠坤 段梦瑶 刘业政 |
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| 作者单位： | 合肥工业大学管理学院; |
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| 基金项目： | 国家大学生创新性实验计划资助项目(091035958) |
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| 摘 要： | 以Davis的技术接受模型为理论基础,根据移动市场的特点对其拓扑结构进行了修正.建立了3G技术接受模型,并把3G的3种通信标准作为影响其他外部变量的根本因素,预测中国移动市场的走势,为3家运营商吸纳3G用户的战略调整提供有参考价值的建议.通过访谈法与问卷调查法相结合,对影响消费者使用3G意向的因素进行了实证研究,初步结论表明影响消费者使用3G的主要因素包括需求、个性化、更换手机、更换手机号等.
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| 关 键 词： | 3G 技术接受模型 有用性 易用性 使用意向 |
Analysis of major influence factors on 3G technology acceptance model |
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| ZHAN Kang-liang,MENG Di,WAN Zhong-kun,DUAN Meng-yao,LIU Ye-zheng.Analysis of major influence factors on 3G technology acceptance model[J].Journal of Dalian University of Technology,2011,51(Z1):107-110. |
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| Authors: | ZHAN Kang-liang MENG Di WAN Zhong-kun DUAN Meng-yao LIU Ye-zheng |
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| Institution: | ZHAN Kang-liang,MENG Di,WAN Zhong-kun,DUAN Meng-yao,LIU Ye-zheng*School of Management,Hefei University of Technology,Hefei 230009,China |
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| Abstract: | On the basis of technology acceptance model(TAM) by Davis,some modifications of TAM topological structure were made according to the features of mobile service market in China.TAM of 3G was built up and the 3 communication standards of 3G as the fundamental factors of all the other external variables were set up.The study contributes to predict the trend of mobile service market in China,as well as supply the 3 mobile service operators with practical value for their strategic adjustment.Combined with interv... |
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| Keywords: | 3G technology acceptance model(TAM) usefulness ease of use behavioral intention |
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