| 玩具制造商和销售商的定价问题研究 |
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| 引用本文： | 周建亨.玩具制造商和销售商的定价问题研究[J].东华大学学报(自然科学版),2007,33(4):472-474. |
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| 作者姓名： | 周建亨 |
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| 作者单位： | 东华大学,旭日工商管理学院,上海,200051 |
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| 摘 要： | 在分析了玩具业不同于其他行业的需求特性的基础上，针对供应链中供应商和销售商之间的合作促销问题，使用博彝论的方法主要就最优的定价和订购量进行研究、通过数值仿真，得到相关结论，即：供应商以降低给销售商的批发价的方式承担部分合作促销的费用，从而赢得比非合作情况下更大的订购量，并且使得整个供应链的收益增加．
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| 关 键 词： | 供应链 合作促销 Stackelberg均衡 |
| 文章编号： | 1671-0444（2007）04-0472-03 |
| 修稿时间： | 2006-11-20 |
Study on Making Price of Toy Manufacturer and Saler |
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| ZHOU Jian-heng.Study on Making Price of Toy Manufacturer and Saler[J].Journal of Donghua University,2007,33(4):472-474. |
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| Authors: | ZHOU Jian-heng |
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| Abstract: | Based on the analysis of toy supply chain, the difference of toy supply chain is given. A game theory approach is used to discuss the cooperative promotion programs between the manufacturer and retailer in a toy trade-supply chain. A strategic model is developed to determine the equilibrium fees of cooperative promotion. Finally, a case is analyzed, in which the discount of price leads to the increment of order form retailer, and reach a win-win relationship between the manufacturer and retailer. |
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| Keywords: | supply chain cooperative promotion Stackelberg epuilibrium |
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