| 博弈论模型对“价格战”现象的分析和对策建议 |
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| 引用本文： | 魏灿秋. 博弈论模型对“价格战”现象的分析和对策建议[J]. 四川大学学报(自然科学版), 1999, 36(3): 472-475 |
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| 作者姓名： | 魏灿秋 |
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| 作者单位： | 四川大学管理学院 |
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| 摘 要： | 运用微观经济喾博弈论原理构建了寡头竞争市场中“价格战”现象的分析模型，得出减弱“价格战”的两种方法。：一是联合与兼并，二是创造产品差异；并对避免“价格战”的其它方法进行讨论。
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| 关 键 词： | 价格战 寡头竞争 博弈论 企业联合 企业兼并 |
| 文章编号： | 0490-6756(1999)03-0472-04 |
THE ANALYSIS OF THE PRICE WAR BY GAME THEORY MODEL AND COUNTERMEASURE SUGGESTION |
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| WEI Can qiu. THE ANALYSIS OF THE PRICE WAR BY GAME THEORY MODEL AND COUNTERMEASURE SUGGESTION[J]. Journal of Sichuan University (Natural Science Edition), 1999, 36(3): 472-475 |
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| Authors: | WEI Can qiu |
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| Abstract: | It is a distinct phenomenon in current economy that the price war between manufacturers leads to vicious competition.Author constructs a price war analysis model in oligarch competition market by the principle of micro economics and game theory, and two methods that can weaken the price war are proposed,one is union and merger,the another is to make product difference.Author also discusses the other ways to weaken the price war. |
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| Keywords: | price war oligarch competition game theory union and merger product difference |
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