| 如何在我国商业银行中有效实施CRM |
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| 引用本文： | 曹冰.如何在我国商业银行中有效实施CRM[J].科技情报开发与经济,2006,16(7):123-124. |
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| 作者姓名： | 曹冰 |
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| 作者单位： | 江西理工大学经济管理学院,江西,赣州,341000 |
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| 摘 要： | 着重阐述了我国商业银行实施客户关系管理(CRM)的必要性,针对我国商业银行实施CRM过程中存在的一些问题,提出了成功实施CRM的对策和建议。
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| 关 键 词： | 商业银行 客户关系管理(CRM) 组织结构 |
| 文章编号： | 1005-6033（2006）07-0123-02 |
| 收稿时间： | 2005-12-06 |
| 修稿时间： | 2005年12月6日 |
How to Carry out the Customer Relationship Management(CRM) in Our Country's Commercial Banks |
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| CAO Bing.How to Carry out the Customer Relationship Management(CRM) in Our Country's Commercial Banks[J].Sci-Tech Information Development & Economy,2006,16(7):123-124. |
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| Authors: | CAO Bing |
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| Abstract: | This paper emphatically expounds the necessity of carrying out the CRM in our country's commercial banks,and in the light of the problems existing in the course of carrying out the CRM in our country's commercial banks,puts forward some countermeasures and suggestions for carrying out the CRM successfully. |
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| Keywords: | commercial bank customer relationship management(CRM) level of organization |
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