浅谈广播播音方言化的原因及其影响

广播播音方言化使得普通话节目一统天下的播音格局被彻底打破。这既是我国地域语言丰富多彩的充分体现，也是我国广播节目市场化运作的必然结果。广播播音方言化一方面提高了广播节目的收听率和经济效益，但在另一方面却弱化了广播节目的社会导向功能，不利于普通话的推广和广播事业的长远发展。对于广播播音的方言化趋势，我们必须站在广播事业长远发展的高度，对其进行合理规划。

Elementary Introduction to the Causes and Effects on Radio Broadcasting Programs in Local Dialects

Radio broadcasting programs in local dialects have broke down the domination of Mandarin, which is because of not only a full display of colorful territory languages, but also the inevitable market-oriented operation of broadcasting. On the one hand, broadcasting programs in local dialects increased audience ratings and economic profit. On the other hand, broadcasting programs in local dialects weaken the society-oriented function, inappropriate for the promotion of Mandarin and the long-term development of broadcasting industry. So we must make a reasonable layout in view of longterm development of broadcasting industry.